Skip primary navigation
XFR-S leaving tunnel on mountain road




Welcome to the home of Jaguar

If you’ve ever wondered how a Jaguar is brought to life, here’s your chance to see the process from start to finish. We’ll take you behind the scenes, where you’ll see how our specialist teams put these remarkable cars together with care and craftsmanship. 

Each car is made to order and you’ll see how they go through thousands of precision processes and quality checks on the way through the factory before each car rolls off the production line en route to it’s new owner.

Pre-booking is required. To book your tour, please call Julie Bartholomew, Jaguar Visitor Centre Administrator on +(44) 24 76 205 716 or email 

Jaguar Visitor Centre, Chester Road, Castle Vale, Birmingham, B35 7RA, UK.

You’ll also find us at many major events including the Goodwood Festival of Speed.

If you’ve ever wanted to see how we bring our cars to life, you can go behind the scenes on one of our Factory Tours at our Castle Bromwich production facility in the West Midlands, the home of Jaguar.