GOING ELECTRIC WITH JAGUAR

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Thrilling to drive, easy to live with. Jaguar makes electric car ownership more exciting, more accessible and more practical than ever.

WHY ELECTRIC?

LOW COST OF OWNERSHIP

Electric cars benefit from significantly lower running costs than petrol and diesel vehicles. They’re also free from congestion charges, parking restrictions and low emission zones in some cities, as well as being backed by a number of generous government grants.
EASY AND CONVENIENT

Thanks to the majority of charging being done from the comfort of your own home, you can more efficiently plan your time around the things you want to do. Simply plug in on an evening, and by morning you’ll always be ready to go.
ZERO TAILPIPE EMISSIONS

Vehicles powered solely by a battery are able to achieve maximum power with zero tailpipe CO₂ emissions. And with more renewable resources being added to the National Grid all the time, electric car energy is getting cleaner every year.
A DISTINCTIVE DRIVE

Electric cars are not only incredibly quiet, they’re also able to deliver instant acceleration with no lag and no gearshift interruptions. This helps to deliver a distinctively smooth and responsive driving experience at all speeds.

WHY JAGUAR?

TECHNOLOGY FROM RACE TO ROAD

By sharing experiences and knowledge gained from our electric racing series, we’ve made huge progress with our road cars. For instance, the two extremely lightweight and efficient electric motors in Jaguar I‑PACE were developed using everything we’ve learnt from our I‑TYPE Formula E racing car.
SHAPING A SUSTAINABLE, SMARTER FUTURE

Since the first Jaguar was produced in 1935, we have pushed the boundaries of what’s possible. Moving to electric doesn't change this. In fact, electricity offers more opportunities to shape our vision of a more sustainable, smarter driving experience that embraces the dynamic performance and dramatic design for which we're renowned.

POWERED BY PROGRESS

We understand that it takes more than zero tailpipe emissions to drive sustainable change. That’s why, throughout our electric car development we have reduced the use of cobalt in our Lithium-ion batteries by over 60%. This significantly minimises our dependence on raw materials and takes us closer to our ambition of climate-neutral manufacturing.

THREE TYPES OF ELECTRIC POWER

BATTERY ELECTRIC VEHICLE (BEV)

With no petrol or diesel engine, a BEV is powered solely by an electric motor with a battery. Charged from an external power supply and regenerative braking, a BEV achieves zero tailpipe emissions.
PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV)

A PHEV combines a petrol or diesel engine with an electric motor and a battery. Charged from an external power supply and regenerative braking, a PHEV blends the vehicle’s engine and electric motor for optimum performance and efficiency.
MILD HYBRID ELECTRIC VEHICLE (MHEV)

An MHEV stores energy that would normally be lost during braking, and intelligently re-uses it to assist the engine. It also incorporates a stop-start system that enables the engine to shut down while the vehicle slows to a stop.