COOKIE POLICY

Jaguar would like to use cookies to store information on your computer, to improve our website. One of the cookies we use is essential for parts of the site to operate and has already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use and how to delete them, see our privacy policy.

XF driving down a bridge.

ABOUT JAGUAR

THE ART OF PERFORMANCE

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

  • FEATURED ARTICLES

    Get closer to Jaguar as we test drive the latest models, meet the experts behind the innovations, and explore the design and technology that goes into creating the Jaguar Brand.

  • THE JAGUAR BUSINESS

    Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible. Find out more.

  • CONCEPT CARS

    What will the Jaguar of the future look like? Find out what our designers and engineers think.

  • SPECIAL VEHICLE OPERATIONS (SVO)

    SVO takes Jaguar beyond the extraordinary with the ultimate driving experiences - unrivalled power, ride and handling; unsurpassed luxury, choice and personalisation.

  • FORWARD THINKERS

    Celebrating innovation and performance.

  • JAGUAR RELIABILITY

    Jaguar is going to extraordinary lengths to deliver the world’s safest, most reliable and most dependable luxury performance saloons, sports cars and SUVs.

  • NEW DIESEL, PETROL OR ELECTRIC

    Whether you take regular trips in start-stop city traffic, or longer journeys on the motorway, make an informed decision about your next vehicle with 5 quick questions.