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    Ibda’a adds a charismatic, intelligent and disruptive filter, bringing to life the different personalities of Jaguar vehicles.

    • Ibdaa’ Journeys is a collection of images and footage that manifests the Art of Performance in the spirit of Jaguar.

      Working with renowned regional photographer Thomas Simon, and inspired by the five elements Earth, Water, Fire, and Air, we captured images that encapsulate the emotions and exhilaration felt when driving a Jaguar.

      Jaguar E-PACE

      We invite you to step into a world of artistic expression that emulsifies with exemplary engineering and strapping performance to stir your emotions. See how mastering the rules make it easier to push the limits of convention.

      The ‘Journeys’ series embodies this dynamism, the synthesis of creativity and engineering and the excitement of driving a Jaguar. Watch how beautiful innovations are born when performance becomes art.