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Jaguar Innovation Lab

THINGS ARE NOT ALWAYS AS THEY APPEAR ON THE SURFACE

DISCOVER THE INNOVATIVE TECHNOLOGIES THAT MAKE A JAGUAR FEEL SO ALIVE.

XE S in Italian Racing Red

JAGUAR XE

JAGUAR'S ALL NEW PREMIUM MID-SIZED SPORTS SALOON.

THE WAIT IS OVER.

SEE THE REVEAL.

F-TYPE PROJECT 7

F-TYPE PROJECT 7, JAGUAR’S MOST POWERFUL PRODUCTION CAR EVER. THE LATEST IN SPORTS CAR TECHNOLOGY WITH THE SPECTACULAR STYLE, SOUND AND LOOK OF JAGUAR’S CLASSIC 1950S LE MANS WINNING D-TYPE RACING CARS.

THE XF R-SPORT

MAKE YOUR PRESENCE FELT

IT’S GOOD TO BE BAD.

A NEW BRITISH VILLAIN IS IN TOWN. AND IT SIMPLY COMMANDS RESPECT

F-TYPE R

THE SPORTS CAR AT ITS MOST HONED, SENSUOUS AND EXCITING

THE MOST POWERFUL, DYNAMICALLY CAPABLE AND THRILLING EXPRESSION OF F-TYPE

C-X17 CONCEPT
FRANKFURT, DUBAI,
LOS ANGELES,
GUANGZHOU

JAGUAR'S ALL-NEW SPORTS CROSSOVER CONCEPT VEHICLE MEETS THE WORLD

F-TYPE

A TRUE JAGUAR SPORTS CAR. POWERFUL, AGILE, DISTINCTIVE

THE LATEST IN A DISTINGUISHED BLOODLINE
IT LOOKS, FEELS AND DRIVES LIKE A JAGUAR

XF

SO ALIVE, IT MAKES UP TO 500 DECISIONS A SECOND

ADAPTIVE DYNAMICS DELIVERS PRECISE HANDLING AND IMPECCABLE CONTROL

JAGUAR JOINS BLOODHOUND WORLD LAND SPEED RECORD TEAM

JAGUAR PARTNERS WITH THE BLOODHOUND PROJECT TO ATTEMPT TO RAISE THE WORLD LAND SPEED RECORD ABOVE 1,000MPH

MAKE YOUR PRESENCE FELT

For the Jaguar driver who wants an even sportier edge. The XF R-Sport range combines unique, assertive R-Sport body styling with Jaguar performance.

DISCOVER XF
F-TYPE Coupe Black F-TYPE Coupe Black

F-TYPE R

R is intensity. It provides more and delivers the ultimate expression of F-TYPE: the most powerful, the most dynamically capable, the most thrilling. F-TYPE R is the sports car at its most honed, sensuous and exciting.

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Back view of a White XF Saloon Back view of a White XF Saloon

TEST DRIVE A JAGUAR

Experience the thrill of performance and handling with luxury, craftsmanship and advanced technology on a Jaguar test drive.

Book a Test Drive

AN ALL-NEW DIRECTION

C-X17 is the first concept vehicle to be built on Jaguar's highly advanced new aluminium monocoque architecture.

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