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21/08/2016

PLATINUM RECORDS PREMIERES “EID AL ASHAQ” THE FIRST SONG AND MUSIC VIDEO FROM KADIM AL SAHIR'S HIGHLY ANTICIPATED STUDIO ALBUM KITAB AL HOB

Leading regional music entertainment company Platinum Records has just revealed “Eid Al Ashaq” (“The Celebration of Love”), Kadim Al Sahir's new music video from “Kitab Al Hob”, the first album he has released in five years.

Al Sahir's first video was filmed in Spain. The stunning piece of work wasdirected by International Los Angeles based Spanish Director, Diego Hurtado de Mendoza, and shot in the mountains of Andalusia. The striking scenery and backdrop set the perfect romantic mood for love while bringing to life the poetry of Nizar Qabbani. Beautifully composed by Al Sahir, Nizar Qabbani's poetry is accompanied with a magnificent arrangement by Platinum Records A&R member and Award-winning Producer, Michel Fadel.

The director of the music video, known for his collaboration with Enrique Iglesias and a variety of other American and International talent, portrays Al Sahir in a new and refreshing light. Focusing on the sophistication and class Al Sahir so effortlessly carries, the music video also sees the star free himself from the celebrity status in return for the simple life.

Capturing Al Sahir's thrilling drive around the Andalusian mountains in the Italian Racing Red Jaguar F-TYPE S Convertible, the mind-blowing music video is the product of Platinum Records' collaboration with Official Automobile Partner and premium automotive manufacturer Jaguar Middle East and North Africa. Following the pair's successful annual gala event “The Art of Performance”, Al Sahir's music video sees both major industry players continue to recognise and support all aspects of the Arab music industry.

Salman Sultan, Press, Media and Social Media Manager at Jaguar Land Rover MENA, said: “We are extremely excited to see such a respected music legend from the region, Kadim Al Sahir, bring to life our next initiative with Platinum Records. Powerful, agile and distinctive, the award winning Jaguar F-TYPE is a true Jaguar sports car, engineered for high performance and instantaneously responsive handling, making it the ideal accessory for Platinum Record's latest Kadim Al Sahir music video. Music continues to be a passion point in the Middle East and we are confident that Arab audiences will be taken aback by the beauty of “Eid Al Ashaq” and the music video as Kadim drives across the Andalusian coast.”

“We are very proud and delighted to be working with legendary Artist, Kadim Al Sahir and honored to have had the creative freedom to bring his new masterpiece to life. Our goal is to present Kadim in a new light to compliment his romantic new album and inspire new audiences. Kadim represents the true meaning of an Artist with an extraordinary talent and a loyal fan base that extends all the way from Morocco, right across the region to Saudi Arabia, unlike any other Artist in the region.” said Taymoor Marmarchi, Head of Platinum Records.